Bid & Ask Campaign
Inspired from Careem’s mission of making people’s lives simpler, and due to the increase in price-sensitive customers because of the current economic situation in Egypt, Careem decided to launch a new Bid & Ask model to provide the customers with more flexibility, freedom and control over their ride’s price, captain/car type or payment method; the “GO 3ALA KEFAK” CCT offers the best price in the market, the best user experience and supports all payment methods (Cash or Card).
of the- Create awareness on “GO 3ALA KEFAK” value proposition.
- Push current users to try “GO 3ALA KEFAK” CCT.
- Acquire new customers.
- Reacquire price-sensitive customers lost to inDrive.
- byO 3ALA KEFAK” USPs through creating a buzz offline and online to grab attention and generate more leads.
Campaign Rationale:
Careem “GO 3ALA KEFAK” offers you the highest quality full ride hailing service that is perfected to the tiniest of details at THE BEST PRICE in the market!
If everything in life can go wrong, Careem “GO 3ALA KEFAK” will never go wrong, because it is “3ala kefak” 😉
Now you can see it… Careem “GO 3ALA KEFAK” is like the superpower that can make you control everything. Choose your price, captain, payment method and every other benefit.
